Part 2: Finding Who You Are As A Content CreatorThanks for all the love for Part 1 of this series about the things I've learned about content creation along my own journey!
This part of the blog series will talk about finding what makes you different. I've aimed this series towards new content creators just getting started, so if you're already a trailblazer, you'll probably want to wait until part 3. :)
Let's do this.
A majority of content creators I've met got started from listening to someone else create content and saying something like,
"Man, I want to do that!"
"I should do that."
"I could do that."
"I'm going to do that."
When creating content (a podcast, a Twitch stream, YouTube videos, art, etc.), many people watch what others are doing and emulate it. Some may scoff and turn up their noses, but there's a reason there's a formula: it works. When you're new and not feeling like a trailblazer quite yet, following an established roadmap helps you learn, gets you comfortable with the process of creating content and how it all gets done. There's nothing wrong with this approach, so if that's something that's been holding you back, I hereby give you permission to let that worry go!
Learning how it's being done gives you the tools to really understand what impact changes might have to the process, and how you might be able to make it your own.
Some creators never step outside of the standard formula of other podcasters, Twitch streamers, or YouTubers. You could probably pick out a couple of examples in the field you create content in right now. Some of them are wildly successful with huge audiences and followings. What makes them different? They found their uniqueness and embraced it.
This is the "standard" formula for most podcasts. (I've personally used this many times.)
"Hi, welcome to [podcast], my name is [me] and with me as always is [cohost] and [cohost]!"
(Cohost banter with host)
"So what have you been up to this week, [cohost]?"
(Repeat cycle for each cohost)
"Okay, now that we've gotten you all up to date, let's get to the news."
You can follow this and create a solid podcast. But how do you stand out?
Maybe you have a really analytical mind and can crunch numbers without blinking. Maybe you're really good at the game. Maybe you eat, sleep, and breathe the thing you're talking about. Maybe you have a quick wit and skill to improv with your cohosts or your chat room. Maybe you're super creative. Maybe it's something else.
You might not have a really good sense of what your strengths are yet, and that's where just getting out and doing the thing will help. It's also where the standard formula will come in pretty handy.
Eventually, people will watch or listen to your content and you'll get some feedback.
When I first started podcasting, I didn't have a clue what I was good at. The only thing I knew for sure is I really, really wanted to do this. I had been a podcast listener for years, so I just adopted the standard formula and went with it, and my first show Tauren Think Tank was born.
We had a concept and rolled with it. After a few episodes were done, I asked some trusted friends for some feedback. They told me I have a great voice, I have the power to motivate and inspire people, I can make people laugh, and I had great interactions with my cohost. (They also told me I say "you know" a lot, and I'm still trying to fix that. :) )
If you don't have a trusted inner circle of friends to give you that feedback, don't be afraid to ask your audience. They're making time to listen and watch, and most would be honored to be asked. You can also also network with your peers and ask for their feedback as well.
Discovering what your strengths are will make your work stronger, and you'll probably have a lot more fun doing it, because it's authentically you.
Once you have a sense of who you are as a content creator, that's where the work can really begin!
Do you know what your strengths are? How can you use them in your content?
Thanks again for reading! I've really been appreciating your comments and feedback on the series, so please keep them coming.
In Part 3, I'll talk about why change can be a good thing when you're creating your content.
See you soon!